Lidl GB has become the first discounter to introduce a health marker to its own-label products: Live Well. A new logo designed to help customers easily identify products that are healthy when shopping in store. While other competitors’ health markers only inform shoppers about nutritional profiles, the Lidl Live Well logo goes a step further with products also needing to align with the Planetary Health Diet, a global diet that is healthy for both people and planet, as well as broader sustainability criteria. The Lidl Live Well logo has been…
Read More“UK Supermarkets Must Go Further”: Lidl GB Launches ‘Live Well’ Logo To Signpost Healthy Products Based On The Planetary Health Diet
