The ASA/CAP have released a post called: Tread carefully: Thinking outside of the (loot) box , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What are loot boxes? Random-item purchases aka “loot boxes” are in-game purchases that contain an element of chance, in which the consumer does not know what they will receive until the transaction is completed. Players take the risk in purchasing a loot box in the hope that they might…
Read MoreCAP – Thinking outside of the (loot) box
