L’Oréal unveils L’Oréal Water Saver, sustainable haircare technology for the salon and home, developed with environmental innovation company gjosa

L’Oréal has unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa. The system represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology. For generations, visiting the salon backbar for a hair wash has been a cherished beauty ritual—and with L’Oréal Water Saver, doing so is better for the planet. L’Oréal Water Saver reduces water usage…

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LanzaTech, Total and L’Oréal announce the production of the first cosmetic plastic bottle made from industrial carbon emissions

Through their innovative partnership, LanzaTech, Total and L’Oréal have premiered the world’s first sustainable packaging made from captured and recycled carbon emissions. The successful conversion process takes place in three steps:  LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process.  Total, thanks to an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart.  L’Oréal uses this polyethylene to produce packaging with the same quality and…

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L’Oréal unveils its next generation of bold sustainability targets for 2030

L’Oréal has launched its new sustainability program “L’Oréal for the future”, laying down the Group’s latest set of ambitions for 2030. In the context of growing environmental and social challenges, L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments to both sustainability and inclusion: Transforming L’Oréal’s business to respect the planet’s limits: o  By 2025, all of L’Oréal’s sites will have achieved carbon neutrality by improving energy efficiency and using 100% renewable energy; o  By 2030, 100% of the plastics used in L’Oréal’s products’…

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L’Oréal announces the creation of its program L’Oréal for the future: €150 million to support vulnerable women and protect the environment

In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announces L’Oréal for the future, an unprecedented social and environmental solidarity programme to address the following priorities: supporting organizations that support highly vulnerable women, the first victims of the social and economic crisis generated by the pandemic, with the creation of a €50 million charitable endowment fund; contributing to the regeneration of damaged natural ecosystems and efforts to prevent climate change, with €100 million dedicated to environmental impact investing. Jean-Paul Agon, Chairman and CEO of L’Oréal, says:…

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L’Oréal, Kellogg, Essity And Reckitt Benckiser Join Forces For ‘Shop Responsibly’ Campaign

Some of the best known household brands have launched a campaign calling on shoppers to do the right thing during the Covid-19 crisis. With retailers under exceptional pressure, brand owners are using their collective might to urge consumers to stay home and stay safe and respect shopping hours for the elderly as well as NHS workers, who are working around the clock to keep us safe. The campaign goes live today with messages on the  retailers’ websites, in email communications and is accompanied by a #ShopResponsibly social media campaign. The…

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