L’Oréal unveils L’Oréal Water Saver, sustainable haircare technology for the salon and home, developed with environmental innovation company gjosa

L’Oréal has unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa. The system represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology. For generations, visiting the salon backbar for a hair wash has been a cherished beauty ritual—and with L’Oréal Water Saver, doing so is better for the planet. L’Oréal Water Saver reduces water usage…

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