Recognition for the Love Food Hate Waste campaign has doubled over the last 18 months. According to WRAP’s latest citizen survey, (tracking behaviours and attitudes related to wasted food), 1 in 3 people (31%) now recognise the Love Food Hate Waste logo, compared to roughly 1 in 5 (15%) in November 2018. Furthermore, those people are far more likely to adopt good food management behaviours having heard or seen Love Food Hate Waste messages. This progress is a result of insight-led campaigns targeting specific behaviours that cause food waste. It…
Read MoreLove Food Hate Waste inspires 1 in 3 people nationwide to act on food waste
