Household food waste rising as restrictions relaxed

The latest UK Food Trends Survey shows that self-reported food waste has rebounded to pre-lockdown levels as restrictions lift, and more food is potentially going to waste in UK homes as life returns to normal. The findings come from Love Food Hate Waste; the campaign delivered by environmental charity WRAP and is a snapshot of the UK’s food behaviours post-lockdown, from the longest-running survey of its kind. Love Food Hate Waste found that during lockdown many more people adopted positive food management behaviours that prevent food from going to waste…

Read More

Love Food Hate Waste inspires 1 in 3 people nationwide to act on food waste

Recognition for the Love Food Hate Waste campaign has doubled over the last 18 months. According to WRAP’s latest citizen survey, (tracking behaviours and attitudes related to wasted food), 1 in 3 people (31%) now recognise the Love Food Hate Waste logo, compared to roughly 1 in 5 (15%) in November 2018. Furthermore, those people are far more likely to adopt good food management behaviours having heard or seen Love Food Hate Waste messages. This progress is a result of insight-led campaigns targeting specific behaviours that cause food waste. It…

Read More