At the Copenhagen Fashion Summit, Lenor encouraged fashion enthusiasts to ‘Wash it Better, Love it Longer’ by announcing a #30wears challenge Call to Action. By adopting better laundry practices such as the Long Live Fashion Formula – cold and quick cycles, using quality detergent and fabric conditioner – we can extend the life of our clothes by up to four times, reducing the environmental impact associated with purchasing new garments, and keeping them out of landfill, as well as saving money by buying less new clothing. Specially commissioned research from…
Read More‘Wash it Better, Love it Longer’, Lenor challenges fashion enthusiasts to #30wears
