Scarborough Health Network (SHN) has released a wholly authentic and grittier second chapter in its powerful “Love, Scarborough” campaign. The first chapter of advertising shone a light on the gross healthcare inequities faced by Scarborough hospitals and urged Torontonians to back up their neighbours by supporting SHN’s hospitals and patients. The follow-up demonstrates how much the healthcare network can accomplish with less before asking potential donors to imagine what it could do with more. Created by Lifelong Crush, the campaign’s anchor video shows SHN staff capably treating patients despite the…
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