The ASA/CAP have released a post called: Low- and no-alcohol drinks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The popularity of low- and no-alcohol drinks has increased in recent years, with more and more brands joining the market. There are various rules that apply to ads for alcoholic drinks, including that they must be socially responsible and contain nothing that is likely to…
Read MoreCAP – Low- and no-alcohol drinks
