The Institute of Data & Marketing (IDM) can announce a new partnership with the Southampton Data Science Academy (SDSA) to offer a new AI and Machine Learning for Marketers course delivered online. The data-driven marketing industry has been on a path to unlock the value of data to improve the customer experience and to better understand, attract, and retain customers. In the next two decades, AI presents an opportunity to accelerate and enhance the ways organisations harness data, spot trends more effectively, and shift towards predictive rather than historical data…
Read MoreNew AI and machine learning training to close industry skills gap
