Tag: AI

Organizations are increasingly aware of the environmental footprint of Gen AI, but most aren’t able to address it alone

Stuart Mitchell

The Capgemini Research Institute’s report into the sustainability of generative AI, ‘Developing sustainable Gen AI’, published today, shows that Gen AI has a significant and growing negative environmental impact. However, many organizations are failing to appropriately track this growing footprint, which is jeopardizing their ESG objectives. As businesses weigh up Gen AI’s ability to drive business growth against the technology’s environmental cost, the report outlines measures to design a responsible and sustainable generative AI strategy. Throughout its lifecycle, generative AI has a significant environmental impact Generative AI adoption has accelerated…

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Next-generation datacenters consume zero water for cooling

Stuart Mitchell

This summer, Microsoft released their Datacenter Community Pledge, detailing their commitment to the local economies and communities in which we operate our datacenters. Protecting local watersheds is an important part of this pledge—especially in areas where water stress is growing.   Beginning in August 2024, Microsoft launched a new datacenter design that optimizes AI workloads and consumes zero water for cooling. By adopting chip-level cooling solutions, we can deliver precise temperature control without water evaporation. While water is still used for administrative purposes like restrooms and kitchens, this design will avoid…

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O2 takes on scammers with Daisy – the AI granny scambaiter

Stuart Mitchell

With one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have recently  launched a first of its kind campaign to fight back against scammers.   At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people. The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge…

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Ensuring trust in AI to unlock £6.5 billion over next decade

Stuart Mitchell

The UK’s market for ensuring the trustworthiness of AI systems is poised to grow six-fold over the next decade – unlocking more than £6.5 billion as the UK government uses AI to kickstart growth. Using AI is central to the government’s plans for reforming the country’s public services and wider economy, going hand in hand with ensuring public trust in the innovations which will ultimately deliver these reforms.    Assurance ensures AI systems work as intended – in turn boosting public trust in the technology with a particular focus on making…

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CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

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