Top creatives blind To ‘AI washing’, finds global poll

 Some 80% of creatives have never heard of the term ‘AI washing’, according to a new global poll from Designit, the Wipro-owned global experience innovation company.   The poll, which canvassed respondents ranging from design strategists and leaders to UX and product designers, found the AI-washing blind spot was evident across all levels of experience.  Despite the growing number of ‘AI washing instances, only 14% of creatives knew of it and had experienced it, with the remaining 6% knowing of it, but not knowingly coming face-to-face with the phenomenon.  ‘AI washing’, which is the exaggeration or…

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The PRCA U.S. Census reveals concern on over-reliance on AI in the PR industry

The Public Relations and Communications Association (PRCA) has published the results of its U.S. PR and Communications Census, revealing pertinent issues such as industry perception, evolution, and key challenges, particularly in the aftermath of the pandemic. This year’s research, carried out by Perspectus Global and in collaboration with the USC Annenberg Center for Public Relations, is based on survey responses from 112 senior PR and communications professionals across the U.S., with data gathered between September and December 2023. A significant portion of respondents (70%) expressed concerns about the over-reliance on…

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UNESCO appoints international expert group to prepare a new global standard

UNESCO’s Director-General Audrey Azoulay has appointed 24 experts from all regions of the world to develop the first global framework on the ethics of neurotechnology. They met for the first time in Paris from 22 to 26 April. Based on the work of these experts, UNESCO will lead a discussion with its 194 Member States on the adoption of the framework by the end of 2025. Neurotechnology has the potential to solve many health issues, but it could also threaten human rights, freedom of thought and privacy. There is an…

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Information Commissioner’s Office seeks views on accuracy of generative AI models

The Information Commissioner’s Office (ICO) has launched the latest instalment in its consultation series examining how data protection law applies to the development and use of generative AI. The third consultation in the series focuses on how data protection’s accuracy principle applies to the outputs of generative AI models, and the impact that accurate training data has on the output. Where people wrongly rely on generative AI models to provide factually accurate information about people, this can lead to misinformation, reputational damage and other harms. “In a world where misinformation…

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GETI 2024: Energy workers say AI will drive demand for human skills

The eighth annual Global Energy Talent Index (GETI), the world’s most established and comprehensive energy workforce trends report, released recently, reveals that artificial intelligence (AI) is expected to boost workforce productivity and job satisfaction and drive demand for new skills across the industry. Over 90 per cent of energy workers expect AI to increase demand for, and influence them to learn, new skills such as programming, IT, critical thinking and creativity Majority expect AI to boost productivity and job satisfaction, and almost half say it will boost salaries Many expect…

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