Tag: AI

PRCA to launch first independent AI tool certification for the PR industry

Stuart Mitchell

The Public Relations and Communications Association (PRCA) will launch the first independent quality certification for AI and martech tools serving the PR industry. The certification is being developed by the PRCA Innovation Working Group, a practitioner-led body of agency leaders, enterprise communications directors, and technology specialists established to future-proof the profession. No professional standards yet The decision to develop the certification follows a clear gap in the market. PR agencies are confronted with a growing number of AI tools and platforms, each claiming to transform communications practice. No independent body…

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UN Global Dialogue opens with urgent call for safe and inclusive AI that benefits all

Stuart Mitchell

AI safety, accountability and human oversight among topics to be discussed. The United Nations recently kicked off a global dialogue bringing together governments, tech companies, academia, civil society and the technical community to facilitate discussions on artificial intelligence governance. AI is advancing at runaway speed. The question is whether we will govern it together – or let it govern us. For the first time, the AI Dialogue gives every country a seat at the table. We must now turn global participation into global action – to make AI safer, fairer,…

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CIPR publishes new best practice guide on Responsible AI Use in PR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has today published a new Best Practice Guide on the ethical use of artificial intelligence (AI) in PR. The new guide – The Responsible Use of AI in PR – is available to both CIPR members and non-members, and translates the Global Alliance’s Venice Pledge into practical guidance, taking each of the Pledge’s seven principles and exploring the issues and dilemmas practitioners may encounter when applying them in practice.  It offers a practical checklist covering how to assess AI tools before use, what…

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ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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78% of UK businesses now using AI, but less than a third have seen financial benefits

Stuart Mitchell

While over three quarters of UK businesses are now using artificial intelligence (AI) tools, the vast majority are yet to see any return on their AI investments, according to new research from Studio Graphene.  The digital product studio commissioned Censuswide to survey 500 managers, directors and C-suite executives within UK businesses. It found that 78% of the businesses polled are using AI in some capacity – rising to 85% for mid-sized organisations (100-249 employees), the highest of any group.  A further 14% are exploring their options or plan to implement…

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