Tag: AI

CIPR publishes new best practice guide on Responsible AI Use in PR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has today published a new Best Practice Guide on the ethical use of artificial intelligence (AI) in PR. The new guide – The Responsible Use of AI in PR – is available to both CIPR members and non-members, and translates the Global Alliance’s Venice Pledge into practical guidance, taking each of the Pledge’s seven principles and exploring the issues and dilemmas practitioners may encounter when applying them in practice.  It offers a practical checklist covering how to assess AI tools before use, what…

Read More

ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

Read More

78% of UK businesses now using AI, but less than a third have seen financial benefits

Stuart Mitchell

While over three quarters of UK businesses are now using artificial intelligence (AI) tools, the vast majority are yet to see any return on their AI investments, according to new research from Studio Graphene.  The digital product studio commissioned Censuswide to survey 500 managers, directors and C-suite executives within UK businesses. It found that 78% of the businesses polled are using AI in some capacity – rising to 85% for mid-sized organisations (100-249 employees), the highest of any group.  A further 14% are exploring their options or plan to implement…

Read More

Adani Commits $100bn to Sovereign AI Infrastructure utilising renewable energy

Stuart Mitchell

The Adani Group today announced one of the world’s largest integrated energy-compute commitments, a direct investment of USD 100 billion to develop renewable-energy-powered, hyperscale AI-ready data centres by 2035. The initiative will establish a long-term sovereign energy and compute platform designed to position India as a global leader in the emerging Intelligence Revolution. The investment is expected to catalyse by 2035 an additional USD 150 billion across server manufacturing, advanced electrical infrastructure, sovereign cloud platforms and supporting industries. Together, this is projected to create a USD 250 billion AI infrastructure…

Read More

Best Practice Guide for the Responsible Use of Generative AI in Advertising

Stuart Mitchell

The Advertising Association has today published a new Best Practice Guide for the Responsible Use of Generative AI in Advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce.   The voluntary guide provides UK advertising practitioners with practical recommendations for deploying Generative AI (GenAI) responsibly, helping organisations navigate AI’s opportunities while mitigating potential risks. It has been developed collaboratively by an expert working group, which includes industry leaders and the Advertising Standards Authority (ASA), building on and operationalising the ISBA/IPA Principles for the use of generative AI…

Read More