Tag: AI

JustGiving to revolutionise fundraising with the integration of Generative AI

Stuart Mitchell

JustGiving is set to become the first UK leading fundraising platform to offer generative AI technology to help people create compelling fundraising pages in a matter of seconds. This groundbreaking development is expected to benefit more than 20,000 charities by enabling fundraisers to quickly and easily create and share their personal stories. On JustGiving, more than 850,000 fundraising pages were created last year and of these, around one third (35%) of fundraisers chose to use the platform’s pre-written content instead of writing their own individual stories. Research conducted by JustGiving…

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CIM moves to professionalise marketing’s use of smart AI with a comprehensive suite of new courses

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a suite of five new courses aimed at bringing marketers up to speed with the latest innovative AI marketing software, allowing them to effectively incorporate these exciting tools into their roles and boost performance. In today’s rapidly evolving landscape, it is essential for professional marketers to not only stay on top of technological advancements but also harness them in ways that are both impactful and ethical. Luckily, the new cutting-edge suite of intermediate-level courses from CIM is here to empower marketing professionals,…

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Three-quarters of consumers want brands to disclose use of AI

Stuart Mitchell

Almost three-quarters of consumers believe that brands should disclose the use of AI-generated content and that fully automated AI-driven marketing campaigns should be carefully regulated. These are just some of the findings from a new survey of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, into the ethics and etiquette of using AI. For some of the findings, comparisons with 2018 IPA/Opinium survey data are available and show changing consumer sentiment. The core findings reveal a continued high level of desire by consumers for AI transparency;…

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Microsoft selects AI start-ups to accelerate progress on environmental sustainability

Stuart Mitchell

Ten companies focused on reducing carbon emissions and waste, preserving water and protecting ecosystems have been selected to take part in Microsoft’s AI for Environmental Sustainability Accelerator programme. The programme, launched in collaboration with the Met Office and Social Tech Trust, will support the cohort through a four-month programme to advance their environmental solution using AI. The 10 companies will develop their technological capabilities and commercial strategy, build the relationships they need to scale their solution and, crucially, learn how to measure the impact it will have for environmental progress.…

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UNESCO launches the Cookie Factory, to raise awareness of the potential risks and ethical challenges of AI

Stuart Mitchell

AI permeates our daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the most pressing issues of the century. But it also carries serious risks and could compromise our human rights. For example, the mediation of online information by algorithms and AI challenges many of the founding principles of democracy such as freedom of expression, and can cause disinformation. This can lead to the emergence of stereotypical biases, such as an online search for “great…

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