Tag: AI

PRCA publishes AI Green Paper to set the standard for responsible AI in PR and communications

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published its AI Green Paper: Setting the Standard for Responsible AI, a landmark resource designed to help the PR and communications profession adopt artificial intelligence ethically, transparently and with confidence. The Green Paper responds to the rapid acceleration of AI adoption across PR, from research and insight to content creation, media monitoring and campaign evaluation. While AI presents significant opportunities to improve productivity and creativity, the paper emphasises the profession’s responsibility to ensure its use strengthens public trust, protects organisational reputation and…

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Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals rising investment in creator content that utilises generative AI with four in five marketers (79%) increasing spend in the last 12 months. A further three quarters (77%) of marketers plan to divert a greater proportion of advertising budgets from traditional creator content – content produced exclusively by humans – and (77%) from other marketing channels to generative AI-powered creator content in the next twelve months. Three quarters (76%) of marketers also believe AI will increase total creator economy…

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Harnessing AI for good: world-leading trial monitoring alcohol ads

Stuart Mitchell

ASA are publishing the results of a cutting-edge trial that used artificial intelligence (AI) at scale to check whether alcohol ads are sticking to the rules. The findings show that the overwhelming majority of alcohol advertisers are compliant, and the trial itself marks a major step forward in how innovative technologies like AI can strengthen regulation and support responsible advertising. Our goal was to see whether AI could help us spot potential problems that traditional monitoring or public complaints might miss, while giving a clearer picture of overall compliance. We’ve…

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UN summit confronts AI’s dawn of wonders and warnings

Stuart Mitchell

The AI for Good Global Summit 2025 brings together governments, tech leaders, academics, civil society and young people to explore how artificial intelligence can be directed toward Sustainable Development Goals (SDGs) – and away from growing risks of inequality, disinformation and environmental strain. “We are the AI generation,” said Doreen Bogdan-Martin, chief of the International Telecommunications Union (ITU) – UN’s specialized agency for information and communications technology – in a keynote address. But being part of this generation means more than just using these technologies. “It means contributing to this…

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UK’s best AI engineers can apply now to build tech for public services in $1 million fellowship

Stuart Mitchell

A new $1 million programme will bring the UK’s top AI experts into government to build cutting-edge AI tools, helping to make the state more agile so it can deliver the Plan for Change.  Fellows could join government to build AI tools for high-security use cases across the public sector such as language translation in a national security context, and making use of construction planning data to speed up the approvals process and get more homes built.  They could also help expand “Humphrey”, a bundle of AI tools that help…

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