Tag: AI

78% of UK businesses now using AI, but less than a third have seen financial benefits

Stuart Mitchell

While over three quarters of UK businesses are now using artificial intelligence (AI) tools, the vast majority are yet to see any return on their AI investments, according to new research from Studio Graphene.  The digital product studio commissioned Censuswide to survey 500 managers, directors and C-suite executives within UK businesses. It found that 78% of the businesses polled are using AI in some capacity – rising to 85% for mid-sized organisations (100-249 employees), the highest of any group.  A further 14% are exploring their options or plan to implement…

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Adani Commits $100bn to Sovereign AI Infrastructure utilising renewable energy

Stuart Mitchell

The Adani Group today announced one of the world’s largest integrated energy-compute commitments, a direct investment of USD 100 billion to develop renewable-energy-powered, hyperscale AI-ready data centres by 2035. The initiative will establish a long-term sovereign energy and compute platform designed to position India as a global leader in the emerging Intelligence Revolution. The investment is expected to catalyse by 2035 an additional USD 150 billion across server manufacturing, advanced electrical infrastructure, sovereign cloud platforms and supporting industries. Together, this is projected to create a USD 250 billion AI infrastructure…

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Best Practice Guide for the Responsible Use of Generative AI in Advertising

Stuart Mitchell

The Advertising Association has today published a new Best Practice Guide for the Responsible Use of Generative AI in Advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce.   The voluntary guide provides UK advertising practitioners with practical recommendations for deploying Generative AI (GenAI) responsibly, helping organisations navigate AI’s opportunities while mitigating potential risks. It has been developed collaboratively by an expert working group, which includes industry leaders and the Advertising Standards Authority (ASA), building on and operationalising the ISBA/IPA Principles for the use of generative AI…

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PRCA publishes AI Green Paper to set the standard for responsible AI in PR and communications

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published its AI Green Paper: Setting the Standard for Responsible AI, a landmark resource designed to help the PR and communications profession adopt artificial intelligence ethically, transparently and with confidence. The Green Paper responds to the rapid acceleration of AI adoption across PR, from research and insight to content creation, media monitoring and campaign evaluation. While AI presents significant opportunities to improve productivity and creativity, the paper emphasises the profession’s responsibility to ensure its use strengthens public trust, protects organisational reputation and…

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Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals rising investment in creator content that utilises generative AI with four in five marketers (79%) increasing spend in the last 12 months. A further three quarters (77%) of marketers plan to divert a greater proportion of advertising budgets from traditional creator content – content produced exclusively by humans – and (77%) from other marketing channels to generative AI-powered creator content in the next twelve months. Three quarters (76%) of marketers also believe AI will increase total creator economy…

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