In response to Business Insider’s report of a niche, publicly traded U.S. aviation company allegedly creating a fake, non-existent corporate spokesperson, the Public Relations and Communications Association (PRCA) Ethics Council has reminded corporations worldwide that such alleged practices could breach the PRCA Code of Conduct. As reported by Business Insider (and further covered by Bloomberg) about the case, a “made-up persona invented by (the company’s CEO and colleagues) “served as the institutional voice of (the company) in stories about the company’s compliance with federal regulations, medical-supply shuttles, and negotiations” with a…
Read MorePRCA speaks out against alleged ‘made-up persona’ as spokesperson
