Magnum’s new vegan mini range offers bite-sized introduction to Veganuary

In 2021, a record-breaking 500,000 people globally signed up to eat only plant-based for the first month of the year. And in 2022 pledges to Veganuary look set to be even higher. In a survey of 2000 people in the UK, 33% said they were ready to commit to plant-based eating. But as with many resolutions, the challenge of 100% commitment can see many give up at the first hurdle. Going ‘cold turkey’ rarely works. In the same survey, one in four didn’t expect to make it beyond a fortnight…

Read More

Magnum launches new tubs made with recycled plastic

Last year, Magnum was the first ice cream brand to pioneer a new recycling technology and the first to use recycled plastic within the ice cream industry. Designed to tackle the impact plastic has on the environment, Magnum’s new tubs and lids for its pints range are fully recyclable and made with recycled polypropylene plastic (rPP). The advanced recycling technology that makes this possible transforms previously unrecyclable plastic waste into a valuable resource. The rPP waste can be re-processed infinitely, as the closed-loop recycling method preserves the quality of the…

Read More