CAP – Advice on advertising vegan and vegetarian products this Veganuary

The ASA/CAP have released a post called: Advice on advertising vegan and vegetarian products this Veganuary. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The year 2020 saw a continued increase in businesses offering vegan and vegetarian products and it is a trend likely to continue. Alongside animal welfare, research shows consumers making commitments to campaigns like “Veganuary” often cite health and environmental concerns…

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Kallø extends plant-based stocks with new on-trend flavours

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is extending its range of organic plant-based stock cubes with two new on-trend flavours – Organic Umami and Organic Sriracha. Both vegan-friendly organic stock cubes launched in Tesco on 25 October, with further listings in Sainsbury’s and Waitrose for Organic Umami. Each pack is 66g and contains six stock cube portions (RRP £1.20*). Following the success of Kallo’s Organic Mushroom and Organic Garlic & Herb stock cubes, the brand’s latest NPD extends its offering to vegan and flexitarian…

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Mrs Crimble’s Extends Vegan Range With New Vegan Coconut Macaroons

Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers.  Following the launch of Vegan Choc Macaroons in 2019, Mrs Crimble’s vegan offering has driven incremental sales, helping the brand secure larger category share while also reaching a consumer base that live a vegan lifestyle.…

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George at Asda announces 100% of ladies’ bags are now vegan

As of 4th July, all of George at Asda’s ladies’ bags are now 100% vegan, meaning no animal-derived products are used in the making of the range. There is a selection of bags available in a variety of styles and colours, including a pale pink ring detail bag, a burgundy mini mock croc cross body bag and a mock croc black bag, making them a must have for this summer’s wardrobe. The collection will also continue to offer the same great value with prices starting from just £10. The full…

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Asda launches new vegan chocolate cake

Asda is giving avo-lovers something to smile about with the launch of its vegan chocolate cake in the shape of an avocado – at only £10, this is the perfect combat for the January blues! Made with delicious dairy-free chocolate sponge and covered in smooth green frosting, the cake is approved by The Vegan Society and a tasty alternative to a chocolate-filled cake for all. The green delight which serves ten is sure to light up any party or celebration and marks the first time that Asda has launched a…

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