Magnum’s new vegan mini range offers bite-sized introduction to Veganuary

In 2021, a record-breaking 500,000 people globally signed up to eat only plant-based for the first month of the year. And in 2022 pledges to Veganuary look set to be even higher. In a survey of 2000 people in the UK, 33% said they were ready to commit to plant-based eating. But as with many resolutions, the challenge of 100% commitment can see many give up at the first hurdle. Going ‘cold turkey’ rarely works. In the same survey, one in four didn’t expect to make it beyond a fortnight…

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Veganuary: Sodexo reports a steady increase in uptake of vegan and vegetarian meals

Marking Veganuary 2022, Sodexo has released food sales data showing the month-on-month increase in purchases of both vegan and vegetarian meals across its UK foodservice outlets at corporate client sites. In the twelve months to November 2021, the sale of vegan and vegetarian meal options formed on average 10% of all Sodexo’s food sales at corporate client sites  Vegetarian and vegan meal sales, as a proportion of all meals sold, almost doubled between November 2020 and November 2021 going from 7% to 13% In November 2021, 41% of all non-meat…

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CAP – Advice on advertising vegan and vegetarian products this Veganuary

The ASA/CAP have released a post called: Advice on advertising vegan and vegetarian products this Veganuary. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The year 2020 saw a continued increase in businesses offering vegan and vegetarian products and it is a trend likely to continue. Alongside animal welfare, research shows consumers making commitments to campaigns like “Veganuary” often cite health and environmental concerns…

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Kallø extends plant-based stocks with new on-trend flavours

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is extending its range of organic plant-based stock cubes with two new on-trend flavours – Organic Umami and Organic Sriracha. Both vegan-friendly organic stock cubes launched in Tesco on 25 October, with further listings in Sainsbury’s and Waitrose for Organic Umami. Each pack is 66g and contains six stock cube portions (RRP £1.20*). Following the success of Kallo’s Organic Mushroom and Organic Garlic & Herb stock cubes, the brand’s latest NPD extends its offering to vegan and flexitarian…

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Mrs Crimble’s Extends Vegan Range With New Vegan Coconut Macaroons

Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers.  Following the launch of Vegan Choc Macaroons in 2019, Mrs Crimble’s vegan offering has driven incremental sales, helping the brand secure larger category share while also reaching a consumer base that live a vegan lifestyle.…

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