The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other…

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