The way we speak to women about money differs to the way we speak to men, reveals new research commissioned by Starling Bank as part of their campaign #MAKEMONEYEQUAL. The linguistic study, completed by The Answer (a leading semiotics and cultural value agency), assessed 300 articles from a mix of outlets aimed at men and women readers. They used discourse analysis to understand the difference between what is said and what is really meant. Based on the results of the study, Starling Bank has therefore launched #MAKEMONEYEQUAL to change the way…
Read More#MAKEMONEYEQUAL campaign urges change to the way we talk to women about money
