For over a hundred years, Gillette India has aimed to make men look, feel & be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak. Through a heartfelt story of Lt Col Manoj Kumar Sinha,…
Read MoreGillette Says, it is Okay for Men to Cry, Shaving yet Another Stereotype Through New #ManEnough Film
