Gillette Brings World’s First Razor Made for Caregivers to Canada

Gillette is proud to introduce Gillette TREO™, the world’s first assisted shaving razor, to caregivers in Canada. TREO is specifically designed for a caregiver to shave someone else, allowing caregivers to provide a dignified shaving experience for their loved ones who, for whatever reason, are unable to shave themselves. Gillette was inspired by real-world conversations that revealed the need for a product like TREO. Gillette knows that caregivers take on a lot and hopes that TREO can help make a meaningful difference in their daily routines with their loved ones…

Read More

Gillette Says, it is Okay for Men to Cry, Shaving yet Another Stereotype Through New #ManEnough Film

For over a hundred years, Gillette India has aimed to make men look, feel & be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak. Through a heartfelt story of Lt Col Manoj Kumar Sinha,…

Read More

Gillette Partners With Youth Education Charity Football Beyond Borders, In A Commitment To Support The Next Generation Of Men

Gillette® has announced a new partnership with youth charity Football Beyond Borders, demonstrating its commitment to helping provide more young people with the support and inspiration they need to fulfil their potential. Football Beyond Borders was founded in 2013 and exists to change the lives of young people. The organisation recognises that there are thousands of young people who are passionate about football but are not fulfilling their potential at school. They provide long-term support built around young people’s passions for football to help them transition successfully into adulthood. Over…

Read More

Gillette Reveals Pressures Of Modern Men As Country Encouraged To Get Behind Moustaches For Movember

As Movember gets underway and men across the country begin their momentous moustache marathon, new research from Gillette reveals the importance of positive feedback in men’s lives; 61% of UK men say they truly cherish ‘positive feedback’ from their male friends, colleagues and family members, especially when it comes to work (22%), relationships (19%), health advice (16%) and grooming (8%). When it comes to the power of positivity, over a third of men (36%) say that a kind word from a partner would encourage them to do something they had…

Read More

Gillette and TerraCycle Partner to Make All Razors Nationally Recyclable

Gillette, in partnership with international recycling leader TerraCycle, announce for the first-time in Canada, that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national scale. Through the innovative partnership consumers are invited to recycle their razors in two ways: Gillette Razor Recycling Program – Participants wishing to recycle their razors from home are invited to sign up on the program page https://www.terracycle.com/en-CA/brigades/gillette-razor-recycling-program-ca-en. When ready to ship their waste, they can simply download a free TerraCycle shipping label, package the razors in a secure, puncture…

Read More