Tag: Gillette

The Many Australia Launches first work with Movember & Gillette: “Your Mo Is Calling” featuring Pat Cummins

Stuart Mitchell

There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host and rally in support of men’s health. So, for The Many Australia’s first piece of work – partnering with Movember, Gillette, and Pat Cummins felt like the perfect fit. Created by The Many Australia, in collaboration with Justin Drape (via CREATIVITY & COMMERCE), and brought to life by the production team at Wellcom, the campaign puts a cinematic twist on the timeless question: Which Mo should you grow? In the film,…

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New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport

Stuart Mitchell

Gillette, the world’s leading expert in men’s grooming, announced today a new partnership with the National Basketball Youth Mentorship Program (NBYMP). The partnership aims to help boys in Canada grow into the best men they can be by providing more access to positive role models and fostering the confidence-building benefits many youth experience when playing basketball. With Gillette’s support, NBYMP is poised to power its in-person mentorship events and workshops, virtual mentorship services, and its youth education in underserved communities in more ways than ever before. “At Gillette, it’s our…

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Recycle Your Razors and Packaging for a Chance to Win a Playground for a Military Medical Center

Stuart Mitchell

International recycling leader, TerraCycle® has announced a national recycling initiative with Gillette, CVS Pharmacy® and Fisher House Foundation that calls upon CVS Pharmacy customers to recycle all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging to help win a playground* for a military medical center. “Through our partnership with Gillette, CVS Pharmacy and Fisher House Foundation, we are providing consumers with a unique opportunity to responsibly dispose of their razor waste and make a positive impact on the environment for future generations” CVS Pharmacy customers who are…

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Gillette Brings World’s First Razor Made for Caregivers to Canada

Stuart Mitchell

Gillette is proud to introduce Gillette TREO™, the world’s first assisted shaving razor, to caregivers in Canada. TREO is specifically designed for a caregiver to shave someone else, allowing caregivers to provide a dignified shaving experience for their loved ones who, for whatever reason, are unable to shave themselves. Gillette was inspired by real-world conversations that revealed the need for a product like TREO. Gillette knows that caregivers take on a lot and hopes that TREO can help make a meaningful difference in their daily routines with their loved ones…

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Gillette Says, it is Okay for Men to Cry, Shaving yet Another Stereotype Through New #ManEnough Film

Stuart Mitchell

For over a hundred years, Gillette India has aimed to make men look, feel & be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak. Through a heartfelt story of Lt Col Manoj Kumar Sinha,…

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