UK charities are facing an existential threat due to a critical supporter engagement gap, resulting in nearly half of all first-time donors failing to make a second donation, and accelerating a decline in giving that has seen four million fewer UK adults donate since 2019. The findings come from a new report, Mind The Engagement Gap: How to Deliver Experiences that Deepen the Charity-Supporter Relationship, from digital experience agency, manifesto. The report includes research with 2,000 supporters and 300 charity professionals to uncover the drivers of this decline, and identifies…
Read MoreTag: manifesto
Tesco sets out its climate “manifesto” ahead of crucial COP26 Conference in Glasgow
Tesco has launched a new climate change “manifesto” ahead of this year’s crucial COP26 Climate Change Summit in Glasgow. The retailer has identified five key areas of focus where it can make the most difference, including cutting absolute emissions from energy, supporting the UK’s transition to electric transport, tackling food waste, supporting the sustainable production of food, and helping customers eat healthy, sustainable diets. Setting out Tesco’s priorities at The Grocer Conference today, Tesco CEO, Ken Murphy stressed the need for both efficiency improvements and cutting-edge innovation if the retailer,…
Read More