If the world’s most touched breasts developed a lump, would anyone #TakeNotice?

Regularly examining your breasts is an effective way to detect breast cancer early, when it’s more likely to be treated successfully. While this is common knowledge, women still admit to not checking their breasts regularly or thoroughly. During Breast Cancer Awareness month, creative agency Rothko teamed up with the Marie Keating Foundation to put Ireland’s breast self-awareness to the test. They gave the most famous breasts in Ireland a lump. And this is what happened.

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JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASH*T.

All around west Dublin and Galway over the last two months there have been ads with media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer. The campaign, created by Dublin creative agency JWT Folk, urges the people aged 60 – 69 to “GIVE A SH*T. It could save your life.” Creative Partner, Karl Waters explains; “Uptake of the bowel  cancer screening test is 40.2%. We…

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