If the world’s most touched breasts developed a lump, would anyone #TakeNotice?

Regularly examining your breasts is an effective way to detect breast cancer early, when it’s more likely to be treated successfully.

While this is common knowledge, women still admit to not checking their breasts regularly or thoroughly.

During Breast Cancer Awareness month, creative agency Rothko teamed up with the Marie Keating Foundation to put Ireland’s breast self-awareness to the test.

They gave the most famous breasts in Ireland a lump.

And this is what happened.

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