Tag: marketers

ASA – Tops tips for marketers of age-restricted ads

Stuart Mitchell

The ASA/CAP have released a post called: Tops tips for marketers of age-restricted ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.  Given concerns about children’s exposure to these ads in media popular with them, the study uniquely presented the perspectives of…

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91% of marketers believe poor email deliverability has a negative financial impact

Stuart Mitchell

THe Data & Marketing Association (DMA) and Validity have published the ‘Email Deliverability 2020: A Journey into the Inbox’ report. The report reveals that 91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. Many factors influence the success rate of emails reaching their target destinations. Marketers cite a range of challenges when it comes to email deliverability, including ‘High bounces’ (20% of marketers stated this), ‘IP address reputation’ (18%), ‘Low reader engagement/spam…

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