THe Data & Marketing Association (DMA) and Validity have published the ‘Email Deliverability 2020: A Journey into the Inbox’ report. The report reveals that 91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. Many factors influence the success rate of emails reaching their target destinations. Marketers cite a range of challenges when it comes to email deliverability, including ‘High bounces’ (20% of marketers stated this), ‘IP address reputation’ (18%), ‘Low reader engagement/spam…
Read More91% of marketers believe poor email deliverability has a negative financial impact
