Mars, Incorporated launches a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favorite advertisements giving them a second life with new messages of hope and progress around climate. The campaign, titled “Healthy Planet Productions”, follows the recent publication of Mars Net Zero Roadmap to accelerate action towards achieving Net Zero emissions by 2050, including a new Science Based Target Initiative (SBTi) approved target to cut carbon emissions in half by 2030 across its full value chain. Advertisements in the Mars ‘reused’ advertisement campaign will run in the U.S., U.K. and Mexico…
Read MoreMars “Reuses” Fan-Favorite Ads for M&Ms®, TWIX®, SNICKERS® and Ben’s Original™ to Deliver Message of Hope for Climate Action
