Health Officials Launch Ad Campaign to Encourage Mask Use

The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) have launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19. The 30-second television spot, titled “Personalities,” begins its week-long run on Hulu today and targets a broad national audience. It features several pairs of mask designs that reflect opposite personalities and concludes with an announcer asking, “What does your mask say about you? It says you care about others.…

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Economic stimulus meaningless without the public feeling safe: new research shows two-thirds feel safer with masks

The Chancellor announced a range of measures yesterday aiming to stimulate business and consumer spending, but this is only addressing half the battle and more needs to be done to make the public feel safe when out in public. New research from HEROES, the charity set up by NHS workers for NHS workers, and Ally, a new provider of sustainable face coverings, has found that 65% feel safer when wearing a mask in public, a figure that rises to 68% when seeing other people wearing face coverings. 71% of the…

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