Health Officials Launch Ad Campaign to Encourage Mask Use

The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) have launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19. The 30-second television spot, titled “Personalities,” begins its week-long run on Hulu today and targets a broad national audience. It features several pairs of mask designs that reflect opposite personalities and concludes with an announcer asking, “What does your mask say about you? It says you care about others.…

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