McCann Health India makes Mumbai local trains forget their next stations

Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India. Inspired by this thought, McCann Health India came up with an innovative campaign for the Mumbai launch of Health Care at Home (HCAH) – India’s leading home healthcare services…

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