McDonald’s Accelerating Climate Action to Reach Net Zero Emissions by 2050

The McDonald’s Corporation is announcing its commitment to achieve net zero emissions across its global operations by 2050. As part of this initiative, the Company is joining the United Nations Race to Zero campaign and signing on to the Science Based Targets initiative’s (SBTi) Business Ambition for 1.5°C campaign. In pursuit of a 1.5°C future, McDonald’s will increase the emissions reduction levels in its existing 2030 science-based target across all scopes of emissions in line with developing SBTi best practices and will set a long-term reduction target to reach net zero emissions. Efforts underway since 2018 have already resulted in an 8.5% reduction in the…

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Essity and McDonald’s are closing the loop for paper cups in Germany

Hygiene and health company Essity and McDonald’s are writing circular history with a recycling project that turns used paper cups into a new resource. Starting in 2020, the project consisting of a team from Essity, logistics partner HAVI, and McDonald’s Deutschland LLC, has piloted different opportunities to give paper cup waste a new life. The pilot showed that Essity can successfully use the paper cups, after they have been shredded, as material for some of their mills and turn them into Tork branded toilet paper. “It’s exciting to work with…

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McDonald’s announces Christmas campaign in support of FareShare

The McDonald’s Christmas advert for 2021 ‘Imaginary Iggy’ will premiered in November during Channel 4’s Gogglebox in a takeover of the full 90 second advertisement break. “We’re proud once again to be supporting our charity partner, FareShare through our Christmas campaign, helping those in the greatest need.”Michelle Graham-Clare, Chief Marketing Officer, McDonald’s The advert kickstarted McDonald’s #ReindeerReady campaign which includes a new Festive Menu and fun, family activities which will be released over the coming weeks. Set to a spine-tingling rendition of ‘Time After Time’ by singing sensation Mabel, viewers…

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McDonald’s is Drastically Reducing Plastics in Happy Meal Toys Around the Globe

McDonald’s has announced its ambition that by the end of 2025, every toy, in every Happy Meal sold around the world, will be more sustainable. As ever, the smiles, fun and safety associated with Happy Meal toys over the past 40 years remain. This transition to more renewable, recycled or certified materials for toys is already underway and will result in an approximately 90% reduction in virgin fossil fuel based plastic use against a 2018 baseline – nearly equivalent to the population of Washington, DC, eliminating plastics from their lives…

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World Wildlife Fund Joins the Walmart Foundation, Cargill, McDonald’s to Launch Million-Acre Grazing Initiative to Help Restore Grasslands, Address Climate Change

Cross-industry collaboration is crucial to meeting the global demand for protein while also addressing the urgency of climate change and nature loss. Responding to this challenge, the Walmart Foundation, Cargill and McDonald’s are investing over $6 million in an initiative led by World Wildlife Fund that aims to make lasting improvements to the grasslands of the Northern Great Plains. The new program, known as the Ranch Systems and Viability Planning (RSVP) network, will support ranchers across the ecoregion—focusing primarily on Montana, Nebraska and South Dakota—with technical expertise, training and tools…

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