Essity and McDonald’s are closing the loop for paper cups in Germany

Hygiene and health company Essity and McDonald’s are writing circular history with a recycling project that turns used paper cups into a new resource. Starting in 2020, the project consisting of a team from Essity, logistics partner HAVI, and McDonald’s Deutschland LLC, has piloted different opportunities to give paper cup waste a new life. The pilot showed that Essity can successfully use the paper cups, after they have been shredded, as material for some of their mills and turn them into Tork branded toilet paper. “It’s exciting to work with…

Read More

Amazon Funds Urban Greening Program to Increase Climate-Resilience of German Cities

Amazon has announced a €3.75 million commitment to The Nature Conservancy in an effort to reduce climate change risks and increase species biodiversity in three German cities. The initial project is in Berlin’s Charlottenburg-Wilmersdorf district. Learnings will be applied in two other German locations, and then shared across other European cities. With this, Amazon is recognizing the urgency of the climate crisis and its impacts on urban communities. The announcement follows The Climate Pledge, the company’s commitment to be net zero carbon by 2040. Amazon’s commitment will fund The Nature…

Read More

Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

Read More

Serviceplan create Blue Cross “Reverse Poems” campaign to address addiction

Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to create “Reverse Poems”. The message: with Blue Cross you can turn your life from negative to positive. The creative idea originated directly from the daily work of the Blue Cross. For an addict there is…

Read More

PENNY brings 9,000 people together for Christmas

German discount supermarket PENNY kicked off this years Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well as the company’s film “Der Weg” (The Path), which so far has over 15 million views nationally and internationally, the competition was built around PENNY’s forgive-me wine campaign (www.penny.de/versoehnung) and focused on the ultimate goal of re-connecting…

Read More