Tag: mcgarrybowen

mcgarrybowen and Brita create the Ugliest Ugly Sweater ever, woven from recycled plastic waste

Stuart Mitchell

Today is National Ugly Sweater Day so what better time to highlight this great iniative by mcgarrybowen and Brita, who have created the Ugliest Ugly Sweater ever. So, what makes Brita’s sweater “the ugliest?”  Because single-use plastic bottles are wrecking our planet and filling our oceans with trash. Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled. Brita wanted to show their commitment to eliminating the nasty habit of bottled water with an idea that could work during the holiday season. So, mcgarrybowen decided…

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Fresh Step’s Cats On Glass Gallery helps cats find new homes

Stuart Mitchell

The “Cats On Glass Gallery” featured more 1,000+ live participants, the celebrity stamp of Ellen, hundreds of thousands of social views and, most importantly, the adoption of 120 cats. It all started with mcgarrybowen’s creative idea to launch a new innovative product from Fresh Step called Clean Paws. The idea, demonstrated in two 15-second spots, showed what could happen when cat owners used the low tracking litter, which helps mitigate key pain points of cat owners: litter box rejection, mess and smell. In “Vacuum,” a cat motors around the house on top…

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