Starcom, the intelligence driven media agency, part of Publicis Media, is the first UK agency to develop and implement an automated media booking bot. Using intelligent automation called Robotic Process Automation (RPA), this first iteration of the bot is able to book and edit digital and print media campaigns on a daily basis. Built in-house, ABACUS (Automated Bot for Amendments to Campaigns and Uploads) uses a bespoke technology platform that processes and verifies vital campaign details overnight, to ensure scheduled media plans are correct and efficient. The bot’s process includes…
Read MoreStarcom launches industry first media booking bot
