Tag: Starcom

Starcom launches Sustainable Media Report outlining key actions brands can take to address sustainability through media planning and buying

Stuart Mitchell

Starcom, part of Publicis Media, today announces the launch of its new microsite – Future Tensions in Sustainable Advertising, which can be accessed here. The report aims to address the marketing tension in the room; that advertising, growth and product sales are at odds with sustainability, leaving marketers with lots of questions around their advertising and how to make their media plans more sustainable. Starcom outlines three challenges that sustainable advertising faces today, which are: Advertising that focuses on sustainability measures faces increased scrutiny from consumers, regulators and activists (e.g.…

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Starcom and Channel 4 highlight unique personal experiences around ethnicity and age in final instalment of Brave Stories series

Stuart Mitchell

Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. First launched in September 2021, the series encourages people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. Episodes five and six launched recently; the final instalment of this six-part series highlighting the journeys of Starcom individuals in interviews with representatives from Channel 4. In episode five, Francis Cheang, Agency Investment Lead at Channel 4 interviews Curtis Weir, OOH Group…

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Starcom and Channel 4 launch new episodes of Brave Stories series to celebrate unique personal experiences from maternity and pregnancy to addiction

Stuart Mitchell

Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. The series encourages people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. Today is the launch of episodes three and four which explore and highlight the journeys of Starcom individuals, interviewed by representatives from Channel 4. In episode three, Lucy Hughes, Agency Sales Lead at Channel 4 interviews three women from Starcom including Elspeth Spelzini (Strategy Director), Claire Kula…

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Starcom launches report and 5-part podcast series on the Metaverse

Stuart Mitchell

Starcom has launched a new report titled Future Tensions in the Metaverse with five podcast episodes exploring what the Metaverse is, how it might impact brands and why it is of interest to the media industry. The report aims to provide clarity about the Metaverse, understand the tensions that will exist for consumers in these new spaces, as well as what roles and responsibilities will be needed by our industry and by advertisers as the metaverse evolves into our everyday lives. Using forum discussions, desk research via reports and research…

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Starcom and Channel 4 launch Brave Stories to celebrate unique personal experiences from neurodisability to introversion

Stuart Mitchell

Starcom and Channel 4 have teamed up to launch a brand-new documentary series encouraging people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. The series of short documentaries – titled ‘Brave Stories’ – will celebrate some of the unique voices represented in the media industry and demonstrate the benefits that a diverse workforce can bring to businesses. Each session will explore a different story, highlighting the journeys of individuals who occupy marginalised identities under the protected characteristics…

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