Starcom and Channel 4 launch Brave Stories to celebrate unique personal experiences from neurodisability to introversion

Starcom and Channel 4 have teamed up to launch a brand-new documentary series encouraging people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. The series of short documentaries – titled ‘Brave Stories’ – will celebrate some of the unique voices represented in the media industry and demonstrate the benefits that a diverse workforce can bring to businesses. Each session will explore a different story, highlighting the journeys of individuals who occupy marginalised identities under the protected characteristics…

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Starcom launches industry first media booking bot

Starcom, the intelligence driven media agency, part of Publicis Media, is the first UK agency to develop and implement an automated media booking bot. Using intelligent automation called Robotic Process Automation (RPA), this first iteration of the bot is able to book and edit digital and print media campaigns on a daily basis. Built in-house, ABACUS (Automated Bot for Amendments to Campaigns and Uploads) uses a bespoke technology platform that processes and verifies vital campaign details overnight, to ensure scheduled media plans are correct and efficient. The bot’s process includes…

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