WFA has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers. It highlights the importance of the right contract as the basis for an ongoing, trusting relationship between advertisers and their media agency partners. The new guide looks at ten areas of best practice around the world including the Master Service Agreement, Programmatic Media Buying and the Right to Audit. The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’…
Read MoreWFA launches global guide to media contracts excellence
