Virgin Media O2 is committing to invest in nature recovery programmes across the UK after joining the Media In Service of Nature movement. The operator has become a strategic partner of the initiative, which encourages the media industry to put a minimum of 0.1% of their marketing and campaign spend towards projects which build climate resilience. Media In Service of Nature launched on World Environment Day (5 June) last year by Ecologi, giffgaff and MG OMD, and aims to raise £200 million from the media industry to support UK-based nature…
Read MoreVirgin Media O2 to fund UK nature recovery through advertising spend
