Co-op has announced the launch of the UK’s first retail media network in the convenience sector to help brands reach new and wider audiences, while improving advertising relevancy for its shoppers. The UK’s leading convenience retailer has launched the Co-op Media Network to bring together Co-op’s in-house team and its long-term agency partner Threefold – an SMG agency who are the largest operator of retail media networks in the UK – under one recognisable brand identity. The Co-op Media Network will deliver a new proposition that capitalises on Co-op’s strengths…
Read MoreCo-op launches UK’s first convenience retail media network
