A first-of-its-kind study has shown adding eco-friendly ratings on menu items results in diners making choices which are kinder to the environment. The research, led by the University of Bristol, found that providing a traffic light rating of eco-friendliness next to dishes on the menu significantly increased the likelihood of diners choosing more sustainable options. Lead author Katie De-loyde, Research Associate in Psychological Science, said: “Adding a traffic light eco-label to menus increased the selection of more sustainable food items. Furthermore, and somewhat surprisingly, participants were positive about the eco-label,…
Read MoreEco-labels on menu options prompt diners to make more sustainable choices, new research finds
