Tag: Eco-Labels

Eco-labels on menu options prompt diners to make more sustainable choices, new research finds

Stuart Mitchell

A first-of-its-kind study has shown adding eco-friendly ratings on menu items results in diners making choices which are kinder to the environment. The research, led by the University of Bristol, found that providing a traffic light rating of eco-friendliness next to dishes on the menu significantly increased the likelihood of diners choosing more sustainable options. Lead author Katie De-loyde, Research Associate in Psychological Science, said: “Adding a traffic light eco-label to menus increased the selection of more sustainable food items. Furthermore, and somewhat surprisingly, participants were positive about the eco-label,…

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Compass Group UK & Ireland to Roll Out Eco-Labels Across Business & Industry Estate

Stuart Mitchell

Following completion of an “ecolabelling” pilot project with researchers in the Livestock, Environment and People labelling (LEAP) group at the University of Oxford, Compass Group UK & Ireland’s Business and Industry sector is rolling out the trial across its workplace catering sites. The eco-labelling initiative sees dishes labelled A-E, to highlight which meals have a higher (E) or lower (A) environmental impact. The data is shared with the LEAP researchers who are monitoring whether eco-labels nudge consumers to make more sustainable and planet-friendly meal choices. Scoring is based on greenhouse…

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