Branded content agency Raw London has triumphed in this year’s Pride Brand Makeover competition with a reimagined ad for Mermaids UK, the support agency for gender diverse and transgender youngsters and their families. The entry, which was the remaking of a Teenage Cancer Trust ad, sees a teenage girl playing a video game of her life in which her adversaries are made up of bullies, cyber bullies, unsupportive family members and internal struggle of a trans person. The video in the original ad, called Gamer Girl, did this for a…
Read MorePride Brand Makeover winners announced
