Tag: Raw London

Pride Brand Makeover winners announced

Stuart Mitchell

Branded content agency Raw London has triumphed in this year’s Pride Brand Makeover competition with a reimagined ad for Mermaids UK, the support agency for gender diverse and transgender youngsters and their families. The entry, which was the remaking of a Teenage Cancer Trust ad, sees a teenage girl playing a video game of her life in which her adversaries are made up of bullies, cyber bullies, unsupportive family members and internal struggle of a trans person. The video in the original ad, called Gamer Girl, did this for a…

Read More

Teenage Cancer Trust and RAW London launch Gamer Girl Video

Stuart Mitchell

Teenage Cancer Trust and Raw London have released a new video to raise awareness. The brand new film features Ellie, 16, who was diagnosed with rhabdomyosarcoma in 2015. It depicts her cancer experience through gaming, as her avatar battles through the rounds of the game whilst talking about her own cancer journey. The film highlights the devastating effect that cancer can have on a young person’s body and their life. Going through a brutal treatment regime, missing out on school and time with friends, worrying about the effect on friends…

Read More