The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry. The Charter forms a key strand of a five-point plan set out by the Advertising Association’s Ad Net Zero report, published today (18 November 2020), in response to the urgency and scale of the climate crisis caused by CO2 emissions. The IPA MFG Climate Charter maps out initiatives that are specific to how media agencies can reduce their carbon footprint,…
Read MoreIPA urges media agencies to adopt MFG Climate Charter
