The Data & Marketing Association (DMA) has recently launched a new campaign to address industrywide skills and talent shortages, professionalise the industry, and fuel future growth in the UK’s digital economy. The current skills crisis will only worsen if the marketing and creative industries do not seek a culture change – towards continuous, structured learning. Direction, support and structure are the essential building blocks of a learning culture yet are also often the main barriers to professional development. For that reason, the DMA is advocating for ‘Micro-upskilling’ – committing as…
Read More‘Micro-upskilling’ and the fight against the digital economy’s skills shortages
