The ASA/CAP have released a post called: Skin in the game – an update on microbiome claims for cosmetics. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The skin microbiome refers to the collection of micro-organisms (bacteria, viruses, bacteriophages, archea, yeasts and fungi) that naturally are present on an individual’s skin, and may play a role in its health and condition. As research into…
Read MoreCAP – Skin in the game – an update on microbiome claims for cosmetics
