Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to over a thousand words on these lists to ensure brands appear alongside content that reflects complementary topics or brand values, or avoid those in conflict. These lists also navigate subjects like the polarization of political…
Read MoreSKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism
