As temperatures drop, the Advertising Standards Authority (ASA) is urging people to be on high alert for misleading mini-heater ads. With the cost-of-living crisis continuing to put pressure on households, we know that many are worried about rising heating bills. Understandably, people, particularly those who may be financially or physically vulnerable, are looking for cheaper ways to stay warm. And some advertisers are exploiting their concerns through highly misleading ads for plug-in mini-heaters. This is an issue we’ve been monitoring closely for the past couple of years. Some of the problems we’ve seen include: Claims that mini-heaters are more efficient than other home heating methods, without evidence. Suggestions a mini-heater is a cheaper alternative to central heating, when this isn’t the case. Exaggerations about a mini-heater’s capabilities or performance. These ads often appear more frequently during the colder…
Read MoreWatch out for misleading mini-heater ads, warns ASA
