Global Software-as-a-Service provider MINT has pioneered an entirely new platform category – Advertising Resource Management (ARM) – utilizing AI-powered automation to transform the way brands manage all advertising resources, workflows, and processes. While marketing and customer service departments have CRM (Customer Relationship Management) platforms and finance and operations departments have ERP (Enterprise Resource Planning) software, MINT’s founders identified that there was no equivalent solution for businesses that wanted to achieve greater governance, transparency, and efficiency in all of their advertising operations. The current proliferation of channels and advertising formats, coupled…
Read MoreMINT pioneers Advertising Resource Management solutions to help brands take full governance of their advertising resources
