Tag: MiQ

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Stuart Mitchell

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ have announced a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.   Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized…

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MiQ Makes End-to-End, Carbon Neutral Digital Advertising Campaigns a Reality

Stuart Mitchell

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend. To date, MiQ has measured the carbon emissions of more…

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