Tag: SeenThis

Greenbids joins forces with SeenThis to deliver 67% carbon reduction in Dentsu campaign for Electric Ireland

Stuart Mitchell

Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the results from its first collaboration with adaptive streaming company SeenThis, which delivered a 67% reduction in carbon emissions and a 31% increase in click-through rate (CTR) in a display campaign by advertising agency Dentsu Ireland for utility company Electric Ireland. This collaboration — run via Google’s Display & Video 360 between August 2024 and October 2024 – marks the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions. This proves that, when digital advertising is more sustainable, it…

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GroupM and SeenThis avoid over 230 tonnes of carbon emissions in first year of global partnership

Stuart Mitchell

GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions while improving the performance of display advertising campaigns. In the last year, the global partnership has helped to avoid over 230 tonnes of CO2e emissions[1], the equivalent of charging more than 15 million smartphones. Around 260 GroupM advertisers across 28 markets have benefitted…

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Guerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising campaigns

Stuart Mitchell

French luxury perfume, cosmetics and skincare house, Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France. The campaign consisted of the series of IAB formats utilising high quality video and images in display ad spaces. Unlike conventional advertising technology, SeenThis proprietary adaptive streaming technology removes file size restriction, allowing ads to load in the highest possible quality, instantly and fully adapted to the user’s environment.  The adaptive nature of the tech actively reduces the amount of data…

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Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

Stuart Mitchell

Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich media, in-game solutions and full-funnel customised performance strategies – delivering thousands of campaigns each month.  In contrast to conventional technology used to deliver programmatic creative, SeenThis adaptive streaming solution delivers the highest quality creative possible, instantly and with less redundant data waste – streaming in bite-sized pieces only…

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MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Stuart Mitchell

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ have announced a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.   Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized…

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