The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. These are some of the findings included in State of the Industry 2021: Mobile Marketing in EMEA, an annual report released today by WARC in association with MMA EMEA, providing a…
Read MoreTwo in three advertisers increase mobile marketing budgets as COVID-19 drives social and m-commerce growth
