To mask or not to mask: Mower study reveals how Americans are coping during COVID-19

While Americans continue to grapple with the COVID-19 pandemic, almost three in four say they wear face coverings everywhere they are required—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34% are comfortable doing so as long as masks are mandatory while 23% want to wait until a vaccine or treatment becomes available. These are among the results of a study of 1,020 U.S. adults conducted by independent marketing, advertising and public relations agency Mower to better understand concerns and behaviors…

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Mower Elevates Five to Vice President

Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., promoted five members of the agency to vice president at the start of 2020. Erinn Newman promoted to Senior Vice President, Insight Newman joined Mower nearly six years ago bringing her wealth of financial services and health care industries knowledge to the agency. The leader of Mower’s financial specialty and go-to participant in many new business pitches, Newman is known for pushing colleagues to think harder, dig deeper and deliver high quality work. She holds…

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Caring Gene™ Campaign Seeks to fill Hundreds of Upstate New York Healthcare Career Opportunities

Mower has partnered with Iroquois Healthcare Association (IHA) Workforce Investment Organization (WIO) to create a marketing campaign designed to attract candidates for hundreds of jobs and training opportunities in the long-term care industry across Upstate New York. The Caring Gene™ campaign asks people if they have the “Caring Gene” — the instinctive desire to want to help family, friends, neighbors or even complete strangers and invites those who care to learn more about how they can fill entry-level jobs and careers in the care industry. Launched on June 25, the…

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Mower Awarded Inaugural Richard Pruss Community Service Award

The New York State Association of Alcoholism & Substance Abuse Providers (NYASAP) presented Mower (formerly Eric Mower + Associates) with the first-ever Richard Pruss Community Service Award during ASAP’s 19th Annual Conference in Syracuse, NY on September 24. Named after Richard Pruss, a pioneer in the field of substance use disorder treatment who recently passed away in July of 2018, the community service award was selected by the ASAP Conference Steering Committee and presented to the marketing, advertising and public relations agency during the open general session of the conference.…

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