The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life.
Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support the Arthritis Foundation’s work. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis, which is the number one cause of disability in the United States.
“We are grateful for the trust the Arthritis Foundation has placed in Mower to advance its mission to advocate for those living with arthritis as well as their caregivers, to support science and to ultimately be a resource for the community,” said Lisa Huggins, Mower’s senior vice president – managing director, who also serves as market leader for Mower’s team in Atlanta which is home to the Arthritis Foundation’s headquarters. She added, “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs, so the Arthritis Foundations’ ‘We Journey Together’ campaign can have maximum impact.”
“We are excited to partner with Mower as we strive to amplify the perception of the Arthritis Foundation among people living with arthritis and those who love them,” said Kelley Cole Graham, Arthritis Foundation senior director of content, creative and brand. “The pain of arthritis stops so many from living their “yes” life. The Arthritis Foundation is here to provide support, connections and resources to improve quality of life for the entire arthritis community.”