46m Brits are giving away their personal data by failing to check app permissions, new survey for Data Privacy Day 2025 reveals

A new survey conducted by Murena for Data Privacy Day 2025 has revealed a worrying lack of knowledge among the British public about how their personal data is collected, used and accessed by technology providers. The survey, commissioned by ethical tech provider Murena, revealed only 17% of Brits check what permissions and type of data an app has access to when installing on their device, meaning almost 46m individuals[1] are unwittingly giving away their personal data – which can range from their precise location, where they live, camera access, health information and even sexual preferences…

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